Image type |
Photo | 20 (20.0) | 45 (45.0) | 38 (38.0) | 28 (28.0) |
Figure/graph/diagram/table | 50 (50.0) | 20 (20.0) | 25 (25.0) | 31 (31.0) |
Infographic | 3 (3.0) | 10 (10.0) | 7 (7.0) | 9 (9.0) |
Cartoon | 14 (14.0) | 2 (2.0) | 5 (5.0) | 2 (2.0) |
Graphic | 5 (5.0) | 5 (5.0) | 13 (13.0) | 11 (11.0) |
Other (slide, poster, GIF) | 8 (8.0) | 18 (18.0) | 12 (12.0) | 19 (19.0) |
Target audience |
Patient | 36 (36.0) | 65 (65.0) | 69 (69.0) | 59 (59.0) |
Clinician | 62 (62.0) | 20 (20.0) | 26 (26.0) | 36 (36.0) |
Either | 1 (1.0) | 12 (12.0) | 4 (4.0) | 5 (5.0) |
Cigarette use in image | 4 (4.0) | 0 | 0 | 1 (1.0) |
Images with depiction of human (photo or cartoon) n | 20 | 39 | 32 | 24 |
Positive image# |
Wearing active-wear or exercising, happy or calm facial expression | 6 (30.0) | 22 (56.4) | 7 (23.3) | 10 (47.6) |
Negative image# |
Grimacing, coughing, difficulty exercising | 14 (70.0) | 2 (5.1) | 5 (16.7) | 9 (42.8) |
Neither positive or negative (e.g. person sitting while doctor listening to lungs) n | 0 | 15 | 21 | 2 |
Image of person not included due to lack of relevance (research presenter etc.) n | 0 | 0 | 2 | 3 |
Male gender# | 16 (80.0) | 11 (28.2) | 18 (60.0) | 14 (66.7) |
White ethnicity# | 16 (80.0) | 35 (89.7) | 27 (90.0) | 21 (100) |
Elderly# | 8 (40.0) | 0 | 8 (26.7) | 16 (76) |