TABLE 1

Descriptive sample statistics and use of electronic cigarettes, combustible cigarettes and hookahs

CharacteristicsTotal sampleExposed to e-cigarette advertisementsCrude OR of e-cigarette advertisement exposure
No (0=ref)Yes (1)
Respondents6902 (100)4193 (61.2)2529 (38.8)
Mean±sd age years13.1±1.8512.9±1.8613.3±1.801.1 (1.1–1.2)***
Sex
 Female (0)3356 (48.7)2159 (50.2)1194 (46.2)1.2 (1.1–1.3)***
 Male (1)3533 (51.3)2138 (49.8)1388 (53.8)
School type
 High academic level (0)3541 (51.3)2313 (53.7)1221 (47.2)1.3 (1.2–1.4)***
 Lower academic level (1)3361 (48.7)1992 (46.3)1366 (52.8)
Migration background
 No (0)5605 (81.3)3547 (82.5)2054 (79.6)1.2 (1.1–1.4)**
 Yes (1)1288 (18.7)745 (17.5)528 (20.5)
Socioeconomic status#
 Low (0)1307 (19.3)823 (19.5)484 (19.0)1.0 (1.0–1.1)
 Medium (1)3568 (52.6)2225 (52.6)1338 (52.6)
 High (2)1908 (28.1)1183 (28.0)721 (28.4)
Sensation seeking
 Low (0)4046 (58.9)2739 (63.9)1304 (50.6)1.7 (1.6–1.9)***
 High (1)2828 (41.1)1551 (36.2)1272 (49.4)
Consumer susceptibility to interpersonal influence
 Low (0)3442 (50.5)2295 (54.0)1143 (44.6)1.5 (1.3–1.6)***
 High (1)3377 (49.5)1956 (46.0)1420 (55.4)
Substance use+
Ever e-cigarette use
  Yes (1)1307 (21.7)597 (15.9)709 (31.0)2.4 (2.1–2.7)***
  No (0)5536 (78.3)3679 (84.1)1851 (69.0)
 Current e-cigarette use
  Yes (1)223 (3.9)69 (1.9)154 (7.1)4.0 (2.9–5.5)***
  No (0)6628 (96.1)4210 (98.1)2411 (92.9)
 Ever cigarette smoking
  Yes (1)1351 (21.8)655 (17.1)694 (29.3)2.0 (1.7–2.3)***
  No (0)5499 (78.2)3623 (82.9)1870 (70.7)
 Current cigarette smoking
  Yes (1)375 (6.0)162 (4.2)213 (8.8)2.2 (1.8–2.8)***
  No (0)6475 (94.0)4116 (95.8)2351 (91.2)
 Ever hookah smoking
  Yes (1)1388 (23.2)644 (17.3)743 (32.6)2.3 (2.0–2.6)***
  No (0)5450 (76.8)3629 (82.7)1814 (67.4)
 Current hookah smoking
  Yes (1)344 (6.1)141 (4.2)202 (9.2)2.3 (1.8–3.0)***
  No (0)6499 (93.9)4135 (95.8)2357 (90.8)
 Ever dual-use e-cigarette/cigarette
  Yes (1)874 (14.6)381 (10.3)493 (21.4)2.4 (2.0–2.8)***
  No (0)5924 (85.4)3870 (89.7)2074 (78.6)
 Current dual-use e-cigarette/cigarette
  Yes (1)94 (1.5)26 (0.6)68 (3.0)4.9 (3.0–8.0)***
  No (0)6710 (98.5)4227 (99.4)2476 (97.0)
 Ever dual-use e-cigarette/hookah
  Yes (1)988 (16.9)427 (11.7)560 (25.3)2.6 (2.2–3.0)***
  No (0)5799 (83.1)3820 (88.3)1973 (74.7)
 Current dual-use e-cigarette/hookah
  Yes (1)138 (2.5)42 (1.2)96 (4.6)3.9 (2.6–5.8)***
  No (0)6660 (97.5)4210 (98.8)2443 (95.4)
 Ever dual-use cigarette/hookah
  Yes (1)890 (14.9)395 (10.9)495 (21.4)2.2 (1.9–2.6)***
  No (0)5933 (85.1)3868 (89.1)2057 (78.6)
 Current dual-use cigarette/hookah
  Yes (1)115 (2.0)38 (1.1)77 (3.3)3.2 (2.0–5.1)***
  No (0)6714 (98.0)4229 (98.9)2477 (96.7)
 Ever poly-use e-cigarettes/cigarette/hookah
  Yes (1)725 (12.4)304 (8.5)421 (18.6)2.5 (2.1–2.9)***
  No (0)6049 (87.6)3934 (91.5)2108 (81.4)
 Current poly-use e-cigarettes/cigarette/hookah
  Yes (1)62 (1.0)15 (0.4)47 (2.1)5.3 (2.8–10.0)***
  No (0)6722 (99.0)4288 (99.6)2487 (97.9)

Data are presented as n (%) or OR (95% CI), unless otherwise stated. Differences in sample size (total sample versus exposure to e-cigarette advertisements) are based on missing data. ref: reference. #: tertile split; : median split; +: substance use data were weighted to census data (age, sex, migration background, school type) to consider disproportion of selected sample; census data were obtained from the German Federal Office of Statistics. **: p≤0.01; ***: p≤0.001.