TABLE 1

Online visual representation of cardiorespiratory illnesses

COPD (n=100)Asthma (n=100)Heart disease (n=100)IPF (n=100)
Image type
 Photo20 (20.0)45 (45.0)38 (38.0)28 (28.0)
 Figure/graph/diagram/table50 (50.0)20 (20.0)25 (25.0)31 (31.0)
 Infographic3 (3.0)10 (10.0)7 (7.0)9 (9.0)
 Cartoon14 (14.0)2 (2.0)5 (5.0)2 (2.0)
 Graphic5 (5.0)5 (5.0)13 (13.0)11 (11.0)
 Other (slide, poster, GIF)8 (8.0)18 (18.0)12 (12.0)19 (19.0)
Target audience
 Patient36 (36.0)65 (65.0)69 (69.0)59 (59.0)
 Clinician62 (62.0)20 (20.0)26 (26.0)36 (36.0)
 Either1 (1.0)12 (12.0)4 (4.0)5 (5.0)
Cigarette use in image4 (4.0)001 (1.0)
Images with depiction of human (photo or cartoon) n20393224
 Positive image#
  Wearing active-wear or exercising, happy or calm facial expression6 (30.0)22 (56.4)7 (23.3)10 (47.6)
 Negative image#
  Grimacing, coughing, difficulty exercising14 (70.0)2 (5.1)5 (16.7)9 (42.8)
 Neither positive or negative (e.g. person sitting while doctor listening to lungs) n015212
 Image of person not included due to lack of relevance (research presenter etc.) n0023
 Male gender#16 (80.0)11 (28.2)18 (60.0)14 (66.7)
 White ethnicity#16 (80.0)35 (89.7)27 (90.0)21 (100)
 Elderly#8 (40.0)08 (26.7)16 (76)

Data are presented n (%) unless otherwise stated. Some images included pictures of males and females or people of different ages or of different racial backgrounds, meaning than one image was sometimes counted in two categories. IPF: idiopathic pulmonary fibrosis; GIF: graphics interchange format. #: for these categories percentages are calculated using the number of images which included people in photos or cartoons for each search (not the total of 100).